Privacy Policy

Pyreflora Creations | Last updated: 7 August 2026

Pyreflora Creations ("we," "us," "our") operates pyreflora.com. This policy explains what personal information we collect, why we collect it, how we use it, and the rights you have over it. It is written to comply with South Africa's Protection of Personal Information Act (POPIA).

By using our website or placing an order, you agree to the collection and use of information in line with this policy.

1. Who We Are

Pyreflora Creations is a South African business selling handmade, mold-poured candles online at pyreflora.com. We are the "responsible party" under POPIA for the personal information described in this policy.

2. Information We Collect

2.1 Information you give us directly

• Name and surname
• Email address
• Phone number
• Delivery and billing address
• Order details (products purchased, order value, order history)
• Any message you send us via a contact form, email, or social media

2.2 Information collected automatically

• IP address and general location
• Browser type and device information
• Pages visited, time on site, and referring website (via standard analytics/cookies)

2.3 Payment information

We do not store your card details. Payments are processed securely by PayFast, our third-party payment gateway. When you check out, you are redirected to PayFast to enter your payment details directly with them. PayFast's own privacy policy governs how they handle that data.

3. How We Use Your Information

Purpose	What we use	Legal basis
Processing and fulfilling your order	Name, address, phone, order details	Necessary to perform our contract with you
Arranging delivery	Name, delivery address, phone number (shared with Courier Guy)	Necessary to perform our contract with you
Processing payment	Handled directly by PayFast	Necessary to perform our contract with you
Sending order confirmations and updates	Email address	Necessary to perform our contract with you
Sending marketing emails about new launches and specials	Email address, first name (optional)	Your consent (see Section 4)
Improving our website and product range	Aggregated browsing and order data	Our legitimate business interest
Responding to enquiries	Name, email, message content	Necessary to respond to your request

4. Email Marketing: New Launches and Specials

If you choose to sign up for our mailing list (via a checkout opt-in, a website pop-up, or a dedicated sign-up form), we store your email address for the specific purpose of sending you:

• Announcements about new candle collections and product launches
• Promotions, discounts, and special offers
• Occasional updates about Pyreflora Creations, such as market and expo appearances

4.1 Consent-based

We only add your email address to our marketing list if you actively opt in, for example by ticking a subscribe checkbox or submitting a sign-up form. We do not automatically enroll customers in marketing emails just because they placed an order, unless you separately agree to this.

4.2 How your email is stored

Your email address is stored in our email marketing platform and/or our WooCommerce customer database, accessible only to authorized Pyreflora Creations staff. We do not sell, rent, or trade your email address to third parties.

4.3 How to unsubscribe

Every marketing email we send includes an unsubscribe link at the bottom. You can also ask us to remove you at any time by emailing us at the address in Section 9. Once you unsubscribe, we will stop sending marketing emails, though we may still need to email you about an active order.

5. Who We Share Your Information With

We share limited personal information with trusted third parties only where necessary to run our business:

Third party	What they receive	Purpose
PayFast	Payment and billing details	Processing your payment securely
The Courier Guy	Name, delivery address, phone number	Delivering your order
WooCommerce / hosting provider	All order and account data	Running our online store and website
Email marketing platform	Email address, first name (if provided)	Sending newsletters and promotions, if you've opted in

We do not sell your personal information to anyone.

6. How Long We Keep Your Information

• Order and transaction records: kept for as long as required by South African tax and accounting law (typically 5 years)
• Marketing email addresses: kept until you unsubscribe or ask us to delete them
• Contact form enquiries: kept for as long as reasonably needed to resolve your query, then deleted

7. Cookies

Our website may use cookies to keep your cart working correctly, remember your preferences, and understand how visitors use the site (analytics). You can disable cookies in your browser settings, though some parts of the site (like checkout) may not work properly without them.

8. Your Rights

Under POPIA, you have the right to:

• Ask us what personal information we hold about you
• Ask us to correct inaccurate information
• Ask us to delete your information, subject to legal record-keeping requirements
• Withdraw consent to marketing emails at any time
• Object to how we process your information
• Lodge a complaint with the Information Regulator of South Africa if you believe we have mishandled your data

9. Contact Us

10. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The "last updated" date at the top of this page will always reflect the most recent version.